Why does a Maggies Kitchen Store have such wonderful appeal?
·It offers a “sea-change”, a “move to the country” for people looking for a better quality of life, and keen to work for themselves.
·The special recipes and the methods of making the gourmet products can be taught to others.
·The products sold from the store are not a passing fad. Many people have always enjoyed, and will continue to enjoy home-made relishes, chutneys, pickles, sauces, mustards and jams.
·A gourmet food business, although it is usually stronger during holiday periods, is not particularly seasonal.
·The preserves and condiments are not unique to Australian customers – relishes, chutneys, pickles, sauces, mustards and jams are bought by people everywhere.
·A Maggies Kitchen Store location suits a smaller shopping area with walk by traffic and there are many such towns and suburbs.
·The franchise is an ideal husband and wife business.
·There is not the stress associated with many fast-food outlets as cooking can be done in quiet times, and customers can be given loving care and attention, and respect.